We demonstrate that when laser light is circularly polarized and properly detuned, the ac Stark shift of an alkali-metal atom in its ground state takes the form of a pure Zeeman shift. The condition is satisfied when the laser frequency is between the D1 andD2 transition frequencies, with the size of the detuning from the D2 resonance twice that from the D1 resonance. The direction of the effective magnetic field is along the laser propagation axis, and its magnitude is proportional to the vector polarizability of the atom and to the laser intensity. We use stimulated Raman spectroscopy on an optically pumped slow atomic beam from a magnetooptical trap to measure the vector polarizability and saturated absorption spectroscopy to show that the scalar polarizability vanishes at the particular detuning.