The global challenge : building the new worldwide enterprise

The problem and the challenge the new world economy global strategic vision global learning and decision-making formal organization structure multinational structure (decentralized, European Model) internatioanl structure (bipolar, American model) global structure (centralized, Japanese model) the global manager and global attitudes the global manager and change the global manger and skilful action the global managers' understanding of national and organizational culture and avoiding cultural errors quality challenges and the globalization process.