A resource-based approach to strategy analysis in the new digital television arena

Television is attracting a considerable amount of attention from both researchers and managers as a result of the deep changes that are taking place. The introduction of digital technology is driving important changes in the market and extending the boundaries of the television business. These are becoming fuzzier and opportunities for new players have been increasing. It has become very important for companies, both established and newcomers, to understand what kind of resources and competences are needed in order to effectively compete in this changing environment. This paper aims to offer a tool that allows companies to identify their core resources and competences that could be the base of sustainable competitive advantage in the ‘New TV’ industry.

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