Valuation of Nature-Based Tourism Resources Using Dichotomous Choice Contingent Valuation Method. Choong-Ki Lee. Tourism Management, vol. 18, no. 8, December 1997, pp. 587-92. Elsevier Science Customer Support Department, P.O. Box 945, New York, NY 10010. $640 annual subscription
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The Effectiveness of Environmental Education: Can We Turn Tourists into "Greenies"? Mark B. Orams. Progress in Tourism and Hospitality Research, vol. 3, no. 4, December 1997, pp. 295-306. Journals Subscriptions, John Wiley and Sons, Ltd., 1 Oldlands Way, Bognor Regis, West Sussex PO22 9SA United Kingdom. $195 annual subscription. This article is based on a study that tested the effectiveness of an education program for managing tourists at Tangalooma, Australia. At this holiday resort, tourists are able to hand feed a group of wild dolphins that visit the shallow water adjacent to the resort’s beach. The education program, which uses techniques derived from cognitive psychology and learning theory, attempts to prompt increased enjoyment, knowledge, and improved behavior in participants. This study, which compared a control group that was not exposed to the education with an experiment group that was, found that desirable changes did occur as a result of the program. This research provides much-needed evidence that education can be an effective means of managing tourists’ interaction with wildlife and the natural environment.