The Netflix effect

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Coopetition can be seen as counterintuitive – relying on relationships built with competitors in order to be successful. But the entrance of Netflix into the French media market is a prime example of how coopetition can work. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.