Achieving Majority Public Support for Urban Road Pricing: Preserving the Driver's Right to Choose

This paper contends that majority opposition from the voting public is the major barrier to urban road pricing implementation. The reason that majority opposition typically exists is investigated at the aggregate level by a consideration of the main factors that determine whether an individual will vote in favor of or against such proposals. Responses to a 2003 survey of southeast Scotland's population were used to assess public views toward Edinburgh's road pricing proposal. Majority opposition to the proposal was observed in aggregate terms. A bivariate correlation analysis showed that car usage was the primary determinant of stated voting behavior. Further analysis showed that a significant majority of car users and non-car users agreed that urban congestion was a significant problem that needed to be reduced and that considerable support existed for implementing road pricing as a way of achieving this. It appears that the public dislike the concept of employing road pricing as a demand management meas...