Overview of Tourism Data Mining in Big Data Environment

With the advent of the information age, the network is filled with all kinds of information and people in the vast amount of information are in the face of all kinds of confusion, thus data analysis has become a more difficult problem. Big data can solve this problem well and can greatly improve the efficiency of data mining. In order to apply the big data technology to the tourism industry, this paper introduces the concept of big data and the development demand of tourism big data, summarizes the common technology of data mining and the mining technology of tourism big data, and finally gives the application direction of data mining in tourism.