Evaluating Truthfulness of Modifiers Attached to Web Entity Names

To make online advertisements or user-generated content more attractive, people often use modifiers such as "authentic," "impressive," "special," and so on. Some of these are exaggerations. That is, sometimes modifiers that are attached to Web entities do not represent the content appropriately. In this paper, we proposed a method to evaluate the truthfulness of modifiers attached to Web entity names by extracting relevant and conflicting terms from the content texts.