Effects of route guidance variable message signs (VMS) on driver behaviour

Effects of route guidance Variable Message Signs (VMS) on speed and route choice were investigated in a field study on two sites on motorways. Two VMS were used in the study, which displayed information about a closed road section downstream on the motorways and recommendations for alternative routes. Route choice, speed and braking behaviour were compared between vehicles approaching the VMS while they displayed messages and while they were left blank without message. There was high compliance with the messages on the VMS. About every fifth vehicle changed route choice according to the recommendation, and almost none drove as far as the closed road section. Speed measurements of 3342 vehicles showed large speed reductions, and video observations showed that large proportions of vehicles braked while approaching the VMS. The speed reductions and braking manoeuvres can partly be attributed to attention overload or distraction due to the information on the VMS. However, a proportion of the speed reductions was due to chain reactions where one vehicle braked and forced the following vehicles to brake or change lanes in order to avoid collisions. Safety problems may result directly from distraction, or indirectly from the reactions of the drivers to the distraction.