Switching intentions in the context of open-source software movement: The paradox of choice

Open-source software movement presents a viable alternative to commercial operating systems. Linux-based operating systems are freely available and a competitive option for computer users who want full control of their computer software. Thus, it is relevant to inquire on how the open-source movement might influence user technology switching intentions. The current study examines user intentions to switch to a Linux-based open-source operating system. Using partial least squares modeling, we examine the influence of inertia, (i.e., status quo bias), benefit loss costs, incumbent systems habit, procedural switching costs, sunk costs, social norms, and uncertainty costs, on perceived need and behavioral intention. We find that Perceived Need and Behavioral Intention (β = 0.691, p < 0.001) exhibited the strongest relationship followed by Social Norms on Perceived Need (β = 0.508, p < 0.001) and Uncertainty Costs on Inertia (β = 0.451, p < 0.001), with small effects from Incumbent System Habit and Perceived Switching Cost on Inertia as well. As cross-sectional research, no causal interpretations are permitted. Modelling user switching intentions can help facilitate user service design and software documentation efforts by concentrating on user needs. Overall, we find that the results support inertial effects and the influence of social norms on perceived need and users’ switching intentions. Implications of these findings are also discussed.