The Construction of Symbol Context in Outdoor Advertising Design

Combined with description of typical cases,construction process of symbol context in modern outdoor advertising design was analyzed in two aspects of symbol structure and the fit between symbol and environment.It elaborated that construction of symbol context could build the information which contained in advertisement into more integrated propagating state,promote the spreading of information,help the customers to understand and accept and make better choice easily.Thus efficient information transfer can be realized better and the value of information spreading can be increased.Finally,the importance of application of symbol context in outdoor advertising design was further understood.