Game-y information graphics

In this paper we explore the application of formal elements of games such as goals and scores to information graphics?so called "game-y" information graphics. In order to study how game-y aspects could engender exploration of a dataset, we built two versions of an information graphic, one without game elements and the other incorporating aspects of trivia games. Preliminary results based on a real world deployment of the graphics on a newspaper website suggest that the trivia game information graphic engendered increased exploration of the data space by users as compared to the regular version of the graphic.