Evolving the TV experience: Anytime, anywhere, any device

Broad deployment of broadband access infrastructure and pressure on telecommunications operators to exploit new business potential are driving up interest in IPTV. However, in order to meet the ambitious expectations, IPTV must quickly evolve into a personalized, interactive application that is well integrated with communication services and has inherent support for portable and mobile devices. The requirements for personalized, interactive IPTV are best addressed by a solution based on IMS. Because IMS already provides an open, IP-based framework for voice and multimedia communication services across fixed and mobile devices, only minor extensions are necessary for integrating media services. The authors describe Ericsson’s approach toward a personalized, interactive IPTV solution based on IMS. They also discuss standardization activities and highlight areas where more work is needed.