TAXI advertisement System and Method for recommending a customized based on position information

The present invention relates to a location-based customization taxi advertising system and advertising method, and more particularly, to store the location information and advertising information for advertising a product or store any vendor, managing advertising database 110 that and, in accordance with an external request, the ad that includes the controller 120 for transmission by selecting the advertisement information of the location information based on the management server 100, a mobile that includes a taxi driver device 300 and connected by wire or radio and the communication unit 210 for transmitting and receiving data, at least of the driver's seat and the passenger seat in the cab is formed in any one of the headrest rearward above according to the current location information of the taxi terminal 200 from the advertisement management server 100, the location information receiving the advertisement information based on the taxi which includes a display unit 220 to display device 200, and a GPS (Global Positioning Includes a System), the advertisement management server (it is possible to send and receive 100) and data, is connected to the communication unit 210 and wire or radio the taxi terminal 200, the cab and the advertisement management server 100 MS 200 between the data to be transmitted and received to perform a tethered (tethering) function and a portable terminal for transmitting the current location information of the taxi terminal 200 acquired by the GPS in the cab terminal 200 (300 ) relates to the location information based on customized taxi advertising system being configured to include a.