Organizing for innovation

Abstract The authors argue that process organizing may be a promising route to creating sustainable competitive advantage within a business environment which is becoming increasingly turbulent and complex. Developing invisible assets, and tacit knowledge in particular, is crucial in creating such advantages. This article first presents a framework for process organizing which focuses on the relationship between company vision, the creation of multifunctional teams and the complementary relationship between team members. It then presents a model for making process teams work by emphasizing a number of criteria which should be met in re-engineering work processes, and indicates managerial and theoretical implications.

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