ResEval Mash: a mashup tool that speaks the language of the user

End-user development (i.e., enabling end-users without programming skills to build their own applications) is undergoing a revolution, as mashups are widely considered to be the most appealing development tool for the situational, short-span applications. Plain technology (e.g., SOAP/WSDL web services) or simple modeling languages (e.g., Yahoo! Pipes) don't convey enough meaning to non-programmers. In this paper, we propose a domain-specific approach to mashups that speaks the language of the user", i.e., that is aware of the terminology, concepts, rules, and conventions (the domain) the user is comfortable with. We exemplify the approach by implementing a mashup tool for a specific domain (research evaluation) and describe the respective user study. The results of a first user study confirm that domain-specific mashup tools indeed lower the entry barrier to mashup development.