Users’ psychophysiological, vocal, and self-reported responses to the apparent attitude of a virtual audience in stereoscopic 360°-video

This research analyzes the psychological reactions of participants to the neutral, positive, or negative attitudes of a virtual audience recorded in 360°-video. Participants were asked to deliver three speeches, each accompanied by a different type of reaction from the virtual audience. Measures of user state included questionnaires, psychophysiological measures, and voice recordings. The results showed that, compared to the neutral audience, the negative audience elicited increases in skin conductance level and heart rate variability, decreases in voice intensity, and a higher ratio of silent parts in the speech, as well as a more negative self-reported valence, higher anxiety, and lower social presence. These findings evidence that, even if some attributes that are considered to be central to immersive experiences are lacking, (i.e., interactivity or avatar representation of the user), 360°-video recreations of virtual environments lead to realistic reactions on users. These results support the effectiveness of 360°-video virtual audiences for public speaking training and social anxiety treatment.