Research on the Cultivation of Professional Applied Talents of Digital Media Technology Based on OBE Mode

With the rapid development of the Internet and information, the digital media industry derived from the integration of digital media, network technology and cultural industries has developed rapidly in the world, which has caused the booming global demand of digital media technology talents. This paper analyzes the gap between digital media talents cultivated in today's schools and market demand, and proposes specific solutions. According to the needs of society and enterprises for professional applied talents of digital media technology, the international advanced outcome-based education model is introduced to build a system for those talents. At the same time, in the teaching mode of application-oriented talent training, micro lectures, the goal-oriented teaching mode, competition, and the school-enterprise mode are adopted to improve students' interest in learning and promote their enthusiasm for learning, thereby meeting the requirements of students' graduation. Keywords—Outcome-based education; Digital media technology; Training model for applied talents; Social needs