Breaking gendered boundaries? Exploring constructions of counter-normative body hair practices in Āotearoa/New Zealand using story completion

ABSTRACT Do women with body hair continue to evoke disgust? Are men without body hair read only as athletes and/or gay? To explore contemporary sense-making practices around apparently counter-normative gendered body hair practice, we developed a two-stem story completion task. We collected stories from 161 undergraduate students (129 women and 32 men) about David, who had decided to start removing body hair, and Jane, who had decided to stop removing body hair. We analysed the data thematically within a constructionist framework, resulting in three themes: secrecy and shame; the personal benefits of going against the grain; and the personal is political. The personal benefits theme included four distinct (gendered) subthemes: increased heterosexual attractiveness; increased sporting prowess; removal of a hassle; and liberation from conformity. These story data gave access to familiar but also somewhat different accounts than those collected through typical self-report measures.

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