Are All E-Commerce Negotiations Auctions?

The difference between auction and negotiation mechanisms has blurred with the arrival of the Internet and electronic commerce. The new media provide new opportunities and mechanisms to cooperate or to compete, taking advantage of computer power, the communication possibilities of the network, and the fact that millions of people and businesses are online simultaneously. We discuss the characteristics of different types of auctions and negotiations. We ex- tend the discussion to combinations and hybrids of auctions and negotiations and their possible roles in e-commerce.

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