At the Fork of the Road: A Research Review of Public Relations in China (2003–2008)

This article reviews research articles on public relations (PR) in China (2003–2008) published by leading international PR scholarly journals that provide insights to PR practitioners working in China or for Chinese organisations. Ongoing questions and concerns from PR practitioners are further examined to provide implications on future research directions so as to facilitate continuing discussion on communication management practice in China and advance the knowledge of international PR.

[1]  A. Pang,et al.  Managing a nation's image during crisis: A study of the Chinese government's image repair efforts in the “Made in China” controversy , 2009 .

[2]  D. Verčič,et al.  PUBLIC RELATIONS IN MAINLAND CHINA: AN ADOLESCENT WITH GROWING PAINS , 2009 .

[3]  Xuan Wu,et al.  Stakeholder identifying and positioning (SIP) models: From Google's operation in China to a general case-analysis framework , 2007 .

[4]  Yi-Ru Regina Chen.  The Strategic Management of Government Affairs in China: How Multinational Corporations in China Interact With the Chinese Government , 2007 .

[5]  Jian Wang,et al.  The political symbolism of business: Exploring consumer nationalism and its implications for corporate reputation management in China , 2007 .

[6]  Lan Ni.  Refined understanding of perspectives on employee‐organization relationships: Themes and variations , 2007 .

[7]  G. Cameron,et al.  Different means to the same end , 2007 .

[8]  Jian Wang.  The Politics of Goods: A Case Study of Consumer Nationalism and Media Discourse in Contemporary China , 2006 .

[9]  Chun-ju Flora Hung.  Exploring Types of Organization–Public Relationships and Their Implications for Relationship Management in Public Relations , 2005 .

[10]  Bingqin Li,et al.  Urban Social Change in Transitional China: A Perspective of Social Exclusion and Vulnerability , 2005 .

[11]  G Carole,et al.  China's Economic Boom Brings A PR Explosion , 2005 .

[12]  Yi-Ru Regina Chen.  Effective public affairs in China: MNC‐government bargaining power and corporate strategies for influencing foreign business policy formulation , 2004 .

[13]  Ken Hickson.  Ethical issues in practising public relations in Asia , 2004 .

[14]  Michael L. Maynard,et al.  Between global and glocal: content analysis of the Chinese Web Sites of the 100 top global brands☆ , 2004 .

[15]  Vivien Lines,et al.  Corporate reputation in Asia: Looking beyond bottom‐line performance , 2004 .

[16]  Chun-ju Flora Hung.  Cultural influence on relationship cultivation strategies: Multinational companies in China , 2004 .

[17]  G. Cameron,et al.  The structural transformation of China’s propaganda: An Ellulian perspective , 2004 .

[18]  G. Cameron,et al.  China's agenda building and image polishing in the US: Assessing an international public relations campaign , 2003 .

[19]  N. Chen.  From propaganda to public relations: Evolutionary change in the Chinese government , 2003 .

[20]  Tzu-hsiang Yu,et al.  Crisis communication in Chinese culture: A case study in Taiwan , 2003 .