Capturing and Creating Public Opinion in Survey Research
暂无分享,去创建一个
[1] Peter Wright,et al. State-of-mind effects on the accuracy with which utility functions predict marketplace choice. , 1980 .
[2] Norbert Schwarz,et al. Constructing reality and its alternatives: an inclusion/ exclusion model of assimilation and contrast effects in social judgment , 1992 .
[3] Vicki G. Morwitz,et al. Does Measuring Intent Change Behavior , 1993 .
[4] Gerald R. Salancik,et al. Attitude inferences from salient and relevant cognitive content about behavior. , 1975 .
[5] Jack M. Feldman,et al. Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior. , 1988 .
[6] J. Lynch. On the External Validity of Experiments in Consumer Research , 1982 .
[7] John R. Hauser,et al. Design and marketing of new products , 1980 .
[8] R. Rosenthal. Meta-analytic procedures for social research , 1984 .
[9] John G. Lynch,et al. Choices from Sets Including Remembered Brands: Use of Recalled Attributes and Prior Overall Evaluations , 1988 .
[10] Preferences Scientific. Kahneman, Daniel, and Amos Tversky. , 1982 .
[11] Martin Fishbein,et al. Basis for Decision: An Attitudinal Analysis of Voting Behavior1 , 1974 .
[12] A. Parasuraman,et al. SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality. , 1988 .
[13] Gilbert A. Churchill,et al. Marketing Research: Methodological Foundations , 1976 .
[14] Barbara Bickart,et al. Carryover and Backfire Effects in Marketing Research , 1993 .
[15] S. Presser,et al. Questions and Answers in Attitude Surveys: Experiments on Question Form, Wording, and Context , 1996 .
[16] Question-Order Effects and Brand Evaluations: The Moderating Role of Consumer Knowledge , 1992 .
[17] R. Kahn,et al. The Dynamics of Interviewing , 1957 .
[18] Gregory B. Markus,et al. Political Attitudes during an Election Year: A Report on the 1980 NES Panel Study , 1982, American Political Science Review.
[19] A. Tversky,et al. Judgment under Uncertainty: Heuristics and Biases , 1974, Science.
[20] John P. Robinson,et al. Questions and answers in attitude surveys , 1982 .
[21] Scot Burton,et al. TASK CONDITIONS, RESPONSE FORMULATION PROCESSES, AND RESPONSE ACCURACY FOR BEHAVIORAL FREQUENCY QUESTIONS IN SURVEYS , 1991 .
[22] Donald R. Lehmann,et al. The Importance of Halo Effects in Multi-Attribute Attitude Models: , 1975 .
[23] S. Sherman. On the self-erasing nature of errors of prediction. , 1980 .
[24] R. Tourangeau,et al. Cognitive Processes Underlying Context Effects in Attitude Measurement , 1988 .
[25] William E. Baker,et al. The Relevance Accessibility Model of Advertising Effectiveness , 1991 .
[26] Steven A. Taylor,et al. Measuring Service Quality: A Reexamination and Extension , 1992 .
[27] Leonard L. Martin,et al. Assimilation and contrast as a function of people's willingness and ability to expend effort in forming an impression. , 1990 .
[28] R. Hastie,et al. The relationship between memory and judgment depends on whether the judgment task is memory-based or on-line , 1986 .
[29] Norbert Schwarz,et al. Assimilation and Contrast Effects in Part-Whole Question Sequences: A Conversational Logic Analysis , 1991 .
[30] R. Wyer,et al. Cognitive and affective bases of opinion survey responses. , 1989, Journal of personality and social psychology.