Research note: The internet's impact on export channel structure

This study explores the Internet's impact on export channel structure. Findings from this study suggest that the Internet does not have a considerable impact on the export channel structure of those manufacturers that adopt differential pricing policies and market separation policies. Export manufacturers that pursue broad targeting or experience dominant distributors may keep their traditional channel structure as well. However, export manufacturers that face tough competition or short product life cycles have to change their traditional channel structure to fit the market changes caused by the Internet. © 2004 Wiley Periodicals, Inc.

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