The Conceptual Design Phase of Industrial Product-Service Systems (IPS2) - Learning from an Industrial Use-Case

The promises offered by industrial product-service systems for lasting customer retention and long-term revenue streams are well known. Scientific research in this field is vital and new approaches are offered continuously. However, the industrial application of these approaches is still sparse. A reason for this is a lack of scientific work on bridging the gap between common understanding and the product-service paradigm shift. As a consequence the advantages of newly developed methods and models are underestimated by industry. This paper tries to bridge the aforementioned gap in the context of the early development of IPS. by using an industrial use-case for a comparison of traditional and new understanding of terms like concept, business model, service and product. As a result a system theoretical description of an IPS. in the early development stages is provided.