The Impact Of Business Faculty Attire On Student Perceptions And Engagement

Certainly not a new phenomenon, professors continue to strive to discover the magic elixir that will cause all students to become active participants in the learning process. It seems logical that if students find a topic interesting or pertinent to their career objectives, they will tend to take a more active role in a course. Perhaps as reasonable to assume, if instructors are engaging and have the respect of the class, students will naturally put forth more effort to master the material. Prior studies have also shown that certain pedagogical devices and innovations, such as the usage of presentation technology, can positively impact student motivation. This study explored whether something as basic as the professor’s attire could also have a motivating effect on student perceptions and behavior in a college classroom setting. This paper summarizes the results of a survey pertaining to faculty dress that was administered to students enrolled in selected business courses at a mid-sized Midwestern university. Students were asked their opinion of whether the professional or unprofessional dress of the instructor would conceivably impact their own learning and effort. The survey results show that, in general, students perceive professional dress positively, and adjust their behavior accordingly.