KEY FACTORS INFLUENCING USERS' INTENTIONS OF ADOPTING RENEWABLE ENERGY TECHNOLOGIES

In last 30 years, the usage of Power had grown highly in developed and developing countries. The storage of petroleum has decreased in recent years. OPEC (Organization of Petroleum Exporting Countries) estimated the storage of oil will be used out in the end of century, In addition, the globe warming erode constantly. How to make good use of Renewable Energy is an urgent issue. The purpose of this research is to analyze the key factors that affect users’ intentions of adopting renewable energy technologies. The research was based on TRA, TAM and Roger’s Diffusion of Innovation. It helps us to figure out acceptance model and influencing factors. The result of the research could be used not only for promoting the adoption of renewable energy technologies, but also for providing insights to government institution. This study interviews 273 persons to comprehend their attitude and behavior about renewable energy technologies. These results reinforce some of the past findings of technology diffusion, renewable energy implementation, and partner relationship literatures. Therefore, to ensure effective renewable energy technology diffusion, technology promoter and policy maker need to ensure not only that appropriate technology is considered and adopted, but also that the person’s attitude and new environmental changes.

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