Industry briefs: IBM

Karel Vredenburg is the Architect and Corporate Champion for User-Centered Design at IBM. He has responsibility for IBM’s UCD methods and tools, and leads IBM’s UCD practitioners. Karel joined IBM in 1988 after having done graduate studies, research, and teaching at the University of Toronto. He introduced UCD at IBM in 1993 and assumed his present company-wide role in 1995. His most recent publication is a book, Making Products Easy: Practical User-Centered Design Techniques and Technologies. He also runs a workshop series at industry conferences entitled, “Practical UCD: How to Introduce, Deploy, and Optimize User-Centered Design.”