论文信息 - Evaluation of Total Survey Error

Evaluation of Total Survey Error

The evaluation of total error in survey findings is largely neglected. Confidence intervals and other common tools deal only with random and occasionally other limited errors. This article presents a new method by which market researchers and clients can interpret their information and judgment about all survey errors.

Rex V. Brown

[1] F. Yates,et al. Sampling Methods for Censuses and Surveys , 1950, The Mathematical Gazette.

[2] H. Raiffa,et al. Applied Statistical Decision Theory. , 1961 .

[3] G Kendall Maurice,et al. The Advanced Theory Of Statistics Vol-i , 1943 .

[4] Philip Kotler,et al. Toward an Explicit Model for Media Selection , 1964 .

[5] L. A. Goodman. On the Exact Variance of Products , 1960 .

[6] Joseph L. Fleiss,et al. The Teacher's Corner , 1966 .

[7] Joseph L. Fleiss,et al. A NOTE ON THE EXPECTATION OF THE RECIPROCAL OF A RANDOM VARIABLE , 1966 .

[8] Cedric A. B. Smith,et al. Personal Probability and Statistical Analysis , 1965 .

[9] Robert Schlaifer,et al. Analysis of decisions under uncertainty , 1969 .

[10] W. B. Reddaway,et al. Parking Space for Cars Assessing the Demand , 1965 .