Somebody wants to get in touch with you: search engine persuasion

As the web has asserted its importance for information gatherers, its search engines have become an invaluable tool of the trade for information professionals. Eager entrepeneurs are prepared to do whathever it takes to achieve high rankings in the search engine results pages, a prerequisite for being found on the Web. The general term for this phenomenon is SEP, Search Engine Persuasion, and it has added a new obstacle for the information specialist seeking to eliminate junk and obtain successful search results