Mathematical Programming Approach to Improve Website Structure for Effective User Navigation

Due to tremendous growth of web applications. It increases the complexity of web applications and web navigation. Designing well-structured website has been long challenge because while creating website web developers understanding of a how website should be structured can be different from that of user's preferences. Such differences result in cases users having difficulty to locate desired information on website. While various methods have been proposed to reorganize Webpages to improve users navigation using users navigation data but it still causes disorienting users and increases user's cognitive load. There is a need to improve the efficiency and the performance of a website for effective user navigation. Recommendations play an important role towards this direction. Our Recommendation is based on user Browsing patterns. Our approach presents a comprehensive overview of web mining methods and techniques used for the evaluation of reconciling systems to achieve better web navigation in order to improve the efficiency of web site. In this Paper we will propose Mathematical programming model to improve user navigation while minimizing alteration to current structure. Using our model it will possible to obtain optimal solution very quickly.

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