Student perceptions of the profession and its effect on decisions to major in accounting

Abstract Changes in the business environment have created a perceived need for more creative individuals in the accounting profession. This study asserts that to attract these people, we will have to change existing perceptions of the profession. To test this assertion, we examine the relationship between students' inherent creativity, perceptions of the accounting profession, and decisions to major in accounting. We also examine the extent to which experience in an introductory accounting course changed students' perceptions and major choices. Findings indicate that students hold traditional views of the profession and this deters interest. Business and accounting students tend to be less creative than the general university population. Experience in introductory accounting drew less creative students to the major despite changing perceptions toward more modern views. Overall, the results indicate that perceptions of precision and thoroughness in the profession and the heavy work load in the introductory course discouraged creative personalities from pursuing an accounting major.