Reconceptualizing Channel Repertoire in the Urban Cable Environment

Channel repertoire, traditionally the sum of the number of channels accessed by a television/cable viewer, is extended: (1) via frequency weighting, (2) with a distinction between primary and specialized repertoires, and (3) by comparing repertoires across achievement and ascriptive social categories (e.g., income, race). In a probability computer-aided telephone interviewing (CATI) survey of 319 metropolitan cable subscribers, analyses of the new repertoires show novel discrimination among social categories and differential predictions from media and attitudinal variables.

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