Streaming media content recommendation method and system in mobile internet

The invention discloses a streaming media content recommendation method and a system in a mobile internet. The method comprises the steps of obtaining a candidate streaming media content list to be recommended, obtaining and matching information of all items of a mobile terminal side and information of corresponding items of candidate streaming media contents to be recommended, calculating a matching degree eta i of the information of all items according to recommended weight ci of the information of all items, judging whether the matching degree eta i of the information of all the items satisfies a pre-set condition or not, and confirming final recommended streaming media contents according to judging results. The streaming media content recommendation method and the system in the mobile internet can recommend streaming media contents which a mobile user is possibly interested in and which is suitable for terminal playing of the mobile user to the mobile user.