Perceptive realisation of the hepta-dimensional business modelling framework through ambient environmental attributes for the end-to-end digitilisation

A Business Model (BM) is a function that maps a business enterprise to its customers and/ or stakeholders. The success of a business idea depends significantly on the comprehensive development, durability, and mapping of the parameters of the applied BM. It is very much evident that a successful BM has strong strings linked to rigorously scrutinized and established BMs. Anticipating the significance of the inter-relations among the established BMs in creating newer BMs for better value to customers, a Hepta-dimensional Business Modelling Framework (HBF) was coined and developed by the Multi-Business Model Innovation and Technology (MBIT) group in Aarhus University (AU), Denmark. The unique concept is being exploited for various BMs till date. The uniqueness of this concept is its conducive workspace, which is a fabricated room encapsulating all the Business Modelling processes fostering in a particular location. This fabricated room is termed as B-LAB and the accessories involved for designing a BM, are termed as B-LAB components. In this paper, we will discuss that why the sense of environmental attributes are crucial for B-LABs, how the B-LAB's environment can affect the modelling process, and how can we realize environmental attributes of a B-LAB.