Intercultural communication— A process model

Abstract Relying on fundamental psychological parameters of the communication process, an intercultural model is described which stresses the need to adapt communication content to the cultural meanings and frame of reference of one's audience. This special need is supported by examples showing the nature and depth of the meaning differences which have to be bridged when the persons involved in communication come from different cultural backgrounds. The examples illustrate the potential of free word associations to reveal cultural meanings and their major perceptual and affective components.