Impact of Desired Relationship Type on Affective Reactions to Choosing and Being Required to Help

Donors' reactions to choosing and being required to help were examined. Among subjects led to desire a communal relationship with the recipient, both choosing and being required to help elevated positive affect and alleviated negative affect relative to not being asked to help. Changes in affect as a result of choosing to help did not differ from changes as a result of being required to help. Among subjects led to desire an exchange relationship with the recipient, choosing to help caused positive affect to deteriorate, relative to being required to help or to not helping. Changes in affect in the required condition did not differ from those in the no-help condition. Psychological processes that may underlie these effects are discussed.

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