Application recommending method and application recommending server in mobile terminal

The invention provides an application recommending method in a mobile terminal, which includes the following steps: displaying at least one character bar according to user attribute; responding to selection of one of the character bars of a user, and displaying application lists related to the character bars. Correspondingly, the invention further provides an application recommending server. The application recommending method and the application recommending server can provide different application list according to the different users, and validity, matching degree and accuracy of recommended application are improved.