ePhilanthropy: using the Internet to build support

For nonprofit organisations the Internet represents an unprecedented and highly cost-effective opportunity to build and enhance relationships with supporters, volunteers, clients and the community they serve. As ePhilanthropy has emerged, organisations have discovered that consistent and deliberate e-mail communication that drives traffic to the organisation's well-organised and informative website has become the key to success. Charities should approach the Internet as a communication and stewardship tool first and a fundraising tool second. Success will come not from an emphasis on the technology, but on cultivating and enhancing relationships. Copyright © 2002 Henry Stewart Publications