The Popularization of Lianyungang Agriculture E-commerce Platforms and the Innovative Research Report under the Mode of Government and College Cooperation

Agriculture informatization is an important method to realize the agriculture modernization. This paper regards Lianyungang agriculture E-commerce platform as the research object as the research object. Directed by the mode of government and college cooperation, this paper takes the popularization of agriculture E-commerce platform as the research target, explores the innovativeness of the mode of government and college cooperation by using the resource advantage of local colleges and universities, further advance the fusion of talents, scientific research and agriculture in order to serve the local economy and form a new pattern of the “Internet + Agriculture”. The Research Background At present, the informatization appears in rural areas, but the infrastructure in rural areas lags behind and the popularization rate of Internet is low, so the problem of information of “the last one kilometer” becomes a great obstacle for E-commerce in rural areas. In market economy, the need of agricultural products for information is urgent, so the information is especially important for the economy in rural areas and the income of farmers. The number of agricultural websites in China is definitely less, accounting for less than 5% of the total national websites. Due to the lack of specialized agriculture E-commerce service platform, the Information can not be collected and released in time. As a result, the application and popularization of computer communication and network technology lag behind. Every year, agricultural loss in Jiangsu caused by information asymmetry is huge. Farmers have great blindness and hysteresis in the decision of what to produce and how many to produce. So the production and sale are accompanied by risks. At present, the personnel engaged in the work of agricultural information in our province can not meet the demands of the development of agricultural informationization in the aspect of knowledge structure, and their overall quality is low. First, we lack agricultural information technology professionals, so the personnel don’t have high ability of development. Second, we lack information analysis personnel, which result in a large number of information resources can't get reasonably developed and applied. Third, the overall quality of basic information service personnel needs to be further improved. The Present Situation of the Development of the Agricultural Informationization in Lianyungang The Current status of Developments of Agriculture Informatization and Rural E-commerce in the City of Lianyungang. A batch of agriculture E-commerce model villages are built. By the end of 2105, Lianyungang city agriculture commission and Lianyungang city business bureau jointly identified 10 agriculture E-commerce model villages in Donghai county. Beigou village of Double store town of Donghai county and Haihou village of Haitou town of Ganyu area are voted “ one village, one brand, one store” model villages in Jiangsu Province. More than four enterprises in Zhangdian village of Guannan county, Beigou village of Donghai county, Haihou village of Ganyu area and Qiaodang village of Guanyun county are approved as provincial agricultural E-commerce demonstration bases 629 7th International Conference on Education, Management, Computer and Society (EMCS 2017) Advances in Computer Science Research (ACSR), volume 61