Cultivation of taste and bounded rationality: Some computer simulations

One can approach the economics of the arts, as any field of applied economics, in either of two ways. First, one can treat economic theory and econometric technique as subjects settled by specialists in those fields, to be used in the ec onomics of the arts as they are given, very much as if one were studying the demand for maize. Alternatively, one can treat the economics of the arts as a field which may need and suggest its own developments in theory and technique, suitable to its spec ial problems and processes, from which general economic theory and econometric theory might in principle learn something. Perhaps this latter view is implausible, given the high state of development of economic theory and econometrics in the modern liter ature. Yet many of the advances embodied in these fields have come from particular areas of application-and the economics of maize has been a particularly fertile field.

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