Copper is an essential mineral for the metabolism and its use has been associated with improved zootechnical performance and increased resistance to stress and diseases in broilers. In order to maximize the productive performance, poultry nutritionists usually formulate diets with high doses of copper inorganic sources, contributing thereby to favor metabolic imbalance and environmental pollution. The purpose of this study was to review the use of copper in broiler diets with a focus on the benefits of organic sources. It can be concluded that more bioavailable sources of copper represent an opportunity to reduce its inclusion without compromising animal performance. Moreover, proper management of copper in broiler diets can contribute to reduce pathogens, improve digestibility and reduce the environmental impact of the poultry industry.