THE RELATIONSHIP BETWEEN FACEBOOK USE AND PERSONALITY TRAITS OF UNIVERSITY STUDENTS

Social media have changed our lives in many ways. The traditional media are no longer the only avenue we have to follow to get or share information. Facebook which is the most famous one of the social media networks has 1.06 billion monthly active users as of 2013, January 01. Since its establishment in 2004, a number of studies were conducted on Facebook. Some of them searched for the reasons that motivate university students to use Facebook. Several studies discussed how the gender differences affect university students in using Facebook. And some other works tried to analyze how Facebook use affects the behaviours of university students. Facebook, as the super highway of social media avenues, affects its users one way or another. Especially the youth who see Facebook as a natural part of their daily lives feel this effect much stronger than comparing with the old generation who are not frequent Facebook users. Some studies argue that Facebook use has positive effects on individuals, on the contrary, according to some other studies Facebook use has negative effects. The aim of this study is to find out the relationship between the Facebook use and the personality traits of university students.

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