Three-dimensional model of customer order decoupling point position in mass customisation

Traditionally the customer order decoupling point (CODP) has focused mainly on the engineering and production activities, defined a CODP for an enterprise (or supply chain) based on the integration of these two activities. As customer requirements for short lead-times in combination with customisations increase, uniform CODP for all products of enterprise (or supply chain) makes the traditional view of the CODP insufficient in these cases. The purpose of this paper is thus to provide a more general approach to define several CODP as a three-dimensional concept based on the integration of product, engineering and production activities. The extended CODP captures the complexity in terms of possible configurations, increases the flexibility of the manufacturing system, but also provides a framework for the issues that must be handled when positioning the CODPs in terms of products, engineering and production activities simultaneously. The three-dimensional CODP is an important extension to make the theory better reflecting reality and hence increase the scope and acceptance of both the concept CODP per se, and the analysis based on the CODP. We also provide a classification of products based on a combined engineering and production perspective where the efficient CODPs constitute a set providing the highest level of customer value and the minimum delivery lead time.

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