Investigating the Value Perception of Specific TRIZ Solutions Aimed to Reduce Product's Environmental Impact

Understanding the impact of inventive solutions on consumers’ value perception is essential to develop successful products. This applies particularly to sustainable solutions, which need to penetrate the market to pursue environmental objectives. This paper explores the value perception of three categories of TRIZ-oriented sustainable solutions, namely designs that have undergone dynamization, change of the physical state or the field exploited. Through an experimental study with 43 participants, supported by a specific questionnaire and biometric measures (eye tracking, skin conductance), self-assessments and unconscious behavioral aspects were gathered while a series of 18 product pictures was shown. Out of them, 9 products implement one of the above TRIZ-oriented principles and 9 constitute same-category products with a higher environmental impact. The results show that the different categories of TRIZ solutions give rise to diverse nuances of value perception. This outcome triggers further considerations concerning the ease of interpreting design modifications steered by TRIZ concepts and heuristics.

[1]  Shih-Chang Tseng,et al.  A framework identifying the gaps between customers' expectations and their perceptions in green products , 2013 .

[2]  Demis Basso,et al.  Value Perception of Green Products: An Exploratory Study Combining Conscious Answers and Unconscious Behavioral Aspects , 2019, Sustainability.

[3]  Daniele Regazzoni,et al.  Eco-design with TRIZ laws of evolution , 2011 .

[4]  Caterina Rizzi,et al.  TRIZ based computer aided LCA for Ecodesign , 2016 .

[5]  Hsuan-Chu Chen.  Green Innovation Design Model of Kansei Engineering , 2018 .

[6]  Jérémy Legardeur,et al.  A comparative study of ideation mechanisms used in eco-innovation tools , 2014 .

[7]  Azizah Jaafar,et al.  Improving Usability with TRIZ: A Review , 2017, IVIC.

[8]  Livio D. DeSimone,et al.  Eco‐Efficiency: The Business Link to Sustainable Development , 1997 .

[9]  Stefano Filippi,et al.  Exploiting TRIZ Tools in Interaction Design , 2015 .

[10]  J. Allwood,et al.  Development of an eco-ideation tool to identify stepwise greenhouse gas emissions reduction options for consumer goods , 2011 .

[11]  Peter James,et al.  Driving Eco-Innovation: A Breakthrough Discipline for Innovation and Sustainability , 1996 .

[12]  Vicente Chulvi,et al.  Usefulness of evolution lines in eco-design , 2011 .

[13]  Chung-Hsien Chen,et al.  A Kano-Based Evaluation Model for Extensive Innovation Procedure , 2013, 2013 Second International Conference on Robot, Vision and Signal Processing.

[14]  Jonathan Hey,et al.  Using TRIZ and human-centered design for consumer product development , 2011 .

[15]  Vicente Borja,et al.  Using TRIZ Tools at Early Stages of a User Centered Design Process , 2013 .

[16]  Davide Russo,et al.  Supporting ECO-innovation in SMEs by TRIZ Eco-guidelines , 2015 .

[17]  Caterina Rizzi,et al.  Is TRIZ an Ecodesign Method , 2016 .

[18]  Chun-Chin Hsu,et al.  Developing a TRIZ-Kano Model for Creating Attractive Quality , 2008, 2008 4th International Conference on Wireless Communications, Networking and Mobile Computing.

[19]  Federico Rotini,et al.  Process value analysis for business process re-engineering , 2010 .

[20]  Caterina Rizzi,et al.  How to Build Guidelines for Eco-Improvement , 2017 .

[21]  Olga Bogatyreva,et al.  BioTRIZ: A Win-Win Methodology for Eco-innovation , 2014 .

[22]  E Jones,et al.  Investigating the use of TRIZ in eco-innovation , 2000 .

[23]  Chih-Hsuan Wang,et al.  Combining rough set theory with fuzzy cognitive pairwise rating to construct a novel framework for developing multi-functional tablets , 2018 .

[24]  M. Holbrook.  Consumer Value: A Framework for Analysis and Research , 1999 .

[25]  Helena Victorovna Guitiss Navas.  Radical and Systematic Eco-innovation with TRIZ Methodology , 2014 .

[26]  Carlo Vezzoli,et al.  Design for Environmental Sustainability , 2008 .

[27]  Gaetano Cascini,et al.  Supporting sustainable innovation through TRIZ system thinking , 2011 .

[28]  Caterina Rizzi,et al.  Inventive guidelines for a TRIZ-based eco-design matrix , 2014 .

[29]  Teemu Toivonen,et al.  Value Stream Analysis for Complex Processes and Systems , 2016 .

[30]  Joffre Swait,et al.  Perceived value and its impact on choice behavior in a retail setting , 2000 .

[31]  Chyun-Chau Lin,et al.  A vision-oriented approach for innovative product design , 2009, Adv. Eng. Informatics.

[32]  Mickaël Gardoni,et al.  Methodology for innovative eco-design based on TRIZ , 2015 .

[33]  Jahau Lewis Chen,et al.  Eco-Innovation by Integrating Biomimetic with TRIZ Ideality and Evolution Rules , 2011 .

[34]  Mitsuo Nagamachi,et al.  Kansei Engineering: A new ergonomic consumer-oriented technology for product development , 1995 .

[35]  Mirko Meboldt,et al.  The Integration of Quantitative Biometric Measures and Experimental Design Research , 2016 .

[36]  A. Maslow.  A Theory of Human Motivation , 1943 .

[37]  Pavel Livotov,et al.  Eco-innovation in process engineering: Contradictions, inventive principles and methods , 2019, Thermal Science and Engineering Progress.

[38]  Gaetano Cascini,et al.  Adding quality of life to design for Eco-Efficiency , 2016 .

[39]  Caterina Rizzi,et al.  TRIZ-Driven ECO-Design and Innovation , 2009 .

[40]  Jahau Lewis Chen,et al.  The conflict-problem-solving CAD software integrating TRIZ into eco-innovation , 2004 .

[41]  Jérémy Legardeur,et al.  A New Approach for the Development of a Creative Method to Stimulate Responsible Innovation , 2011 .

[42]  S. Vinodh,et al.  Integration of ECQFD, TRIZ, and AHP for innovative and sustainable product development , 2014 .

[43]  N. Kano,et al.  Attractive Quality and Must-Be Quality , 1984 .