CellTrust: a reputation model for C2C commerce

The improvement of wireless technologies and the increasing spread of mobile phones open new possibilities to perform mobile Customer-to-Customer commercial activities. In this new scenario, where users cannot rely on stable connections, it assumes a great relevance how to trust the counterpart in a transaction and how to avoid that a disconnection, possible in wireless connections, can encourage users to cheat. To tackle these issues we propose a feedback-based reputation mechanism able to detect malicious users better than other state-of-the-art techniques, as shown by the large number of experiments run to measure the accuracy of the compared methods in the most common situations.

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