Empirical Research in International Marketing: 1976–1982

[1]  Richard T. Johnson.  Success and Failure of Japanese Subsidiaries in America , 1984, IEEE Engineering Management Review.

[2]  Richard W. Brislin,et al.  Cross-Cultural Research in Psychology , 1983 .

[3]  W. Bilkey,et al.  Country-of-Origin Effects on Product Evaluations , 1982 .

[4]  S. Reid,et al.  The Decision-Maker and Export Entry and Expansion , 1981 .

[5]  Jeffrey S. Arpan,et al.  Foreign Direct Investment in the United States: The State of Knowledge in Research , 1981 .

[6]  Jean J. Boddewyn,et al.  Comparative Marketing: The First Twenty five Years , 1981 .

[7]  Igal Ayal.  International Product Life Cycle: A Reassessment and Product Policy Implications , 1981 .

[8]  S. Rabino.  Tax Incentive to Exports: Some Implications for Policy Makers , 1980 .

[9]  William R. Darden,et al.  Causal Models in Marketing , 1980 .

[10]  J. Hair,et al.  Determinants of Foreign Market Entry: A Multivariate Analysis of Corporate Behavior , 1980 .

[11]  S. McIntyre,et al.  Developing Practical Procedures for the Measurement of Personal Values in Cross-Cultural Marketing , 1979 .

[12]  L. Sechrest.  Unobtrusive measurement today , 1979 .

[13]  R. Green,et al.  A Cross-National Study of Perceived Risk , 1978 .

[14]  Edward W. Cundiff,et al.  Assessing the Quality of Industrial Products , 1978 .

[15]  Robert A. Peterson,et al.  A Cross-National Investigation of Price and Brand as Determinants of Perceived Product Quality , 1976 .

[16]  Hans B. Thorelli,et al.  The information seekers : an international study of consumer information and advertising image , 1976 .

[17]  J. Dunning,et al.  The Industrial Structure of U.S. Direct Investment in the U.K. , 1976 .

[18]  R. Green,et al.  Methodological Considerations in Cross-National Consumer Research , 1976 .

[19]  R. Brislin.  Cross-cultural research methods , 1973 .

[20]  Karlene H. Roberts,et al.  On looking at an elephant: An evaluation of cross-cultural research related to organizations. , 1970 .

[21]  J. F. Engel,et al.  Current Problems in Consumer Behavior Research , 1970 .

[22]  James A. Lee.  Cultural analysis in overseas operations , 1966 .