论文信息 - More on the Prediction of Mail Survey Response Rates

More on the Prediction of Mail Survey Response Rates

The author discusses some omissions in, and limitations of, recent efforts to model mail survey returns over time. Additional data are analyzed to develop a generalized model of response rate over time, and a practical approach is proposed for estimating mailing requirements for surveys that have specific time deadlines and response requirements.

A. Parasuraman

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