Multiple targets of organizational identification: the role of identification congruency

Drawing on social identity theory, the present study investigated the utility of conceptualizing and measuring identification in terms of the congruency between different identification targets. Participants were 189 employees from a large metropolitan hospital (104 male and 82 female). The results of a series of hierarchical regression analyses showed that the measures of identification congruency did not significantly add to the variance that was accounted for in the DVs by the individual targets of identification. Implications and directions for future research are discussed.

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