How Product Newness Influences 'Learning and Probing' and the Linearity of its Development Process

In this paper, the relationship between product newness and non-linearity of new product development processes has been examined in the context of the UK?s information and communications technology industry. The results showed that new product development and implementation are contingent on the should be aware of such differences in order to avoid costly iterations when they are not necessary, and accept them when they are. Such knowledge may encourage managers to consider the scope for deliberately introducing feedback/iteration processes when they lead to more effective new product development.

[1]  R. Cooper,et al.  The Impact of Product Innovativeness on Performance , 1991 .

[2]  Michael J. Baker,et al.  The Multiple Convergent Processing Model of New Product Development , 1994 .

[3]  S. Hart,et al.  Where to Now in New Product Development Research , 1992 .

[4]  G. Lynn,et al.  Marketing and Discontinuous Innovation: The Probe and Learn Process , 1996 .

[5]  T. S. Robertson.  The Process of Innovation and the Diffusion of Innovation , 1967 .

[6]  G. Barczak.  New product strategy, structure, process, and performance in the telecommunications industry , 1995 .

[7]  D. Dillman.  Mail and telephone surveys : the total design method , 1979 .

[8]  K. Arrow.  The Economic Implications of Learning by Doing , 1962 .

[9]  B. Hako.  Strategies for diversification , 1972 .

[10]  R. Keller,et al.  Dimensions of national culture and the productivity of R&D units , 1992 .

[11]  K. Eisenhardt,et al.  PRODUCT DEVELOPMENT: PAST RESEARCH, PRESENT FINDINGS, AND FUTURE DIRECTIONS , 1995 .

[12]  R. Calantone,et al.  Determinants of New Product Performance: A Review and Meta-Analysis , 1994 .

[13]  R. Blais,et al.  Modes of innovation in six industrial sectors , 1993 .

[14]  G. Dosi.  Sources, Procedures, and Microeconomic Effects of Innovation , 1988 .

[15]  David F. Birks,et al.  The Context and Process of Effective NPD: A Typology , 1997 .

[16]  S. West,et al.  Multiple Regression: Testing and Interpreting Interactions. , 1994 .

[17]  Robert W. Veryzer.  Discontinuous innovation and the new product development process , 1998 .

[18]  Roger Calantone,et al.  Principles of New Product Management: Exploring the Beliefs of Product Practitioners , 1995 .

[19]  G. Barczak.  Gaining Superior Performance of New Products in the Telecommunications Industry , 1994 .

[20]  D. Lehmann,et al.  From the Special Issue Editors , 1998 .

[21]  V. Mahajan,et al.  New Product Development Process: A Perspective for Reexamination , 1988 .

[22]  Michael J. Baker.  Marketing: an introductory text , 1971 .

[23]  John Bessant,et al.  Implementing the new product development process , 1997 .

[24]  J. D. Sherman,et al.  Environmental Uncertainty, Organizational Integration, and New Product Development Effectiveness: A Test of Contingency Theory , 1998 .

[25]  Laura M. Birou,et al.  The Product Life Cycle: A Tool for Functional Strategic Alignment , 1998 .

[26]  Tudor Rickards.  Creativity and the Management of Change , 1999 .

[27]  Tony C. Garrett,et al.  Success through customer-driven new product development: A comparison of U.S. and New Zealand small entrepreneurial high technology firms , 1997 .

[28]  Cornelia Dröge,et al.  New product strategy, structure, and performance in two environments , 1996 .

[29]  P. P. McDougall,et al.  New venture strategies: An empirical identification of eight ‘archetypes’ of competitive strategies for entry , 1990 .

[30]  Steven C. Wheelwright,et al.  Strategic Management of Technology and Innovation , 1992 .

[31]  A. Griffin,et al.  PDMA Success Measurement Project: Recommended Measures for Product Development Success and Failure , 1996 .

[32]  Joe Tidd,et al.  Complexity, Networks & Learning: Integrative Themes for Research on Innovation Management , 1997 .

[33]  Robert D. Hisrich,et al.  Marketing Decisions for New and Mature Products: Planning, Development and Control , 1984 .

[34]  W. Souder,et al.  THE STRATEGIC MANAGEMENT OF TECHNOLOGICAL INNOVATIONS: A REVIEW AND A MODEL , 1987 .

[35]  Abdul Ali,et al.  Product innovativeness and entry strategy: Impact on cycle time and break-even time , 1995 .

[36]  David S. Hopkins,et al.  New-product winners and losers , 1980 .

[37]  G. Zaltman,et al.  Innovations and organizations , 2020, Organizational Innovation.

[38]  John Preston,et al.  Winning at New Products , 1988 .

[39]  K. Eisenhardt,et al.  Accelerating Adaptive Processes: Product Innovation in the Global Computer Industry , 1995 .

[40]  Gilbert A. Churchill.  A Paradigm for Developing Better Measures of Marketing Constructs , 1979 .

[41]  Eric M. Olson,et al.  Organizing for effective new product development: The moderating role of product innovativeness. , 1995 .

[42]  R. Normann,et al.  Organizational Innovativeness: Product Variation and Reorientation , 1971 .

[43]  B. Zirger,et al.  The new product learning cycle , 1985 .

[44]  Roger J. Calantone,et al.  Business performance and strategic new product development activities: An empirical investigation , 1995 .

[45]  A. Griffin,et al.  An Interim Report on Measuring Product Development Success and Failure , 1993 .

[46]  J. Brannen.  Mixing Methods: qualitative and quantitative research , 2017 .

[47]  K. Eisenhardt,et al.  The Art of Continuous Change : Linking Complexity Theory and Time-Paced Evolution in Relentlessly Shifting Organizations , 1997 .

[48]  S. Hart,et al.  Dimensions of success in new product development: An exploratory investigation , 1993 .

[49]  F. Johne,et al.  Success Factors in Product Innovation: A Selective Review of the Literature , 1988 .

[50]  E. E. Scheuing.  New Product Management , 1974 .

[51]  Tom R. Burns,et al.  The Management of Innovation. , 1963 .

[52]  G. Lilien,et al.  The timing of competitive market entry: an exploratory study of new industrial products , 1990 .

[53]  F. R. Jevons,et al.  Wealth from Knowledge , 1972 .

[54]  Donald G. Marquis,et al.  Successful industrial innovations : a study of factors underlying innovation in selected firms , 1969 .

[55]  Gilbert A. Churchill,et al.  Research Design Effects on the Reliability of Rating Scales: A Meta-Analysis: , 1984 .

[56]  Abdul Ali,et al.  Pioneering Versus Incremental Innovation: Review and Research Propositions , 1994 .

[57]  W. Nord,et al.  Implementing Routine and Radical Inno-vation , 1986 .