Factors Affecting the Implementation of the Blue Ocean Strategy A Case Study of Medicom Production Manufacturing Company

The paradigm of competition in business is dominated on the minds of many administrators today. Administrators find the only way to win and success of their organization in the excelled of competitors and getting more share of the existing Market demands. Although this type of competition is essential, it doesn't guarantee optimal performance in a long period of time and in the knowledge- based economy era, organizations need to think of subjects beyond the realm of competition. Nowadays, the business environment in which most of the twentieth century approaches and attitudes about the strategy and management have formed and evolved,is fading increasingly. Since conflict is getting tougher in the Red Ocean, It would be more in need of management to engage in the Blue Oceans than following the predominant and prevailing stream between Administrators. Blue Ocean Strategy with challenging competition, which has been the most important default of strategic management area for many years and with offering modern solutions as well, introduces new areas for success in field of work and services. The present study sought to examine desirably the Blue Ocean Strategy implementation in Medicom Production Manufacturing Company as a Manufacturing organization. The research result denotes the Confirmation of the main hypothesis of the research, meaning that the Medicom Production Manufacturing Company in terms of implementation of the Blue Ocean Strategy is in the optimum condition.